Podcast News Bites: Podscribe, Spotify, Podimo, Mosh Audio

Podscribe has introduced new social engagement tracking tools to help creators and advertisers monitor multichannel performance across platforms like TikTok and YouTube. Meanwhile, Podimo is overhauling its monetization structure to a revenue-share model that could see creators earning up to 75% of subscriber value. Additionally, Spotify is phasing out username-based logins, and Mosh Audio is partnering with Ghetto Film School to integrate audio storytelling into its international curriculum.

Podscribe has expanded its platform capabilities by adding social engagement tracking tools designed to monitor comments, likes, and views across Instagram, TikTok, YouTube, and Twitch. The system automatically scans a podcast's linked social media channels to provide a comprehensive view of audience interaction, reflecting a shift where podcast ad campaigns are increasingly treated as multichannel influencer sponsorships. In a separate platform update, Spotify announced it will sunset username sign-ins starting September 1, 2024. Users will be required to log in using email addresses or social media accounts, though the streaming giant has not provided a specific reason for this technical transition.

Podimo is significantly altering its creator compensation model, moving away from a traditional stream-based CPM payout to a revenue-share system and the new Podimo Partner Program. Under the new terms effective August 1, creators can earn 25% of monthly subscription revenue for users who join via personal affiliate links. Furthermore, those accepted into the Partner Program will share revenue generated from subscribers who choose ad-free content. Podimo estimates that creators utilizing both the affiliate and partner tracks could capture up to 75% of a subscriber's monthly value.

To support the next generation of audio creators, the non-profit Ghetto Film School (GFS) has partnered with Mosh Audio to incorporate podcasting and audio storytelling into its educational offerings. This summer, Mosh Audio will lead a four-session series for GFS students in New York, Los Angeles, and London, focusing on technical skills such as sound recording as well as community-building. Mosh co-founder Sarah Hack noted that the initiative addresses the reality of modern creators who frequently work across multiple disciplines, necessitating a more versatile educational approach.