NAIOP Rebrands as Commercial Real Estate Development Association

NAIOP, a prominent trade organization founded in 1967, has officially rebranded as the Commercial Real Estate Development Association (CREDA) to better align its identity with its advocacy and education mission. The Herndon, Virginia-based group represents over 21,000 members across 55 chapters in North America, covering property types ranging from multifamily housing and office space to logistics and data centers. This strategic identity shift is designed to clarify the organization's role to policymakers and business leaders as the commercial real estate sector adapts to evolving capital flows and workplace demands.

The Commercial Real Estate Development Association, formerly known as NAIOP, announced the rebrand to signal its comprehensive support for developers, owners, and investors across a wide array of property sectors. The organization’s membership spans multifamily housing, retail, logistics, office, mixed-use projects, and data centers. This move comes as the industry experiences significant shifts in capital and development focus driven by interest-rate policies, e-commerce growth, and changing workplace requirements. The association stated that the new name, CREDA, more accurately reflects its role as a hub for the professionals creating the modern built environment.

The association’s core mission remains centered on advocacy, research, education, and networking, maintaining its role as a primary lobbying voice for land use, tax, environmental, and infrastructure policy at local, state, provincial, and federal levels. 2026 association chair Celeste Tanner, who is also the president and chief development officer of Denver-based Confluent Development, emphasized that while the name is changing, the commitment to providing connections and market insights for member success remains the same. The organization will continue to provide professional development to its 21,000-plus members across its 55 North American chapters.

President and CEO Marc Selvitelli explained that the CREDA name more accurately reflects the work members do in creating essential infrastructure, including housing and logistics networks. The rebranding followed a multiyear, research-driven process that included member engagement, stakeholder interviews, focus groups, and strategic planning. By aligning its identity with the actual output and value of its members, the association aims to strengthen its influence with policymakers and the public while continuing to support the long-term health of the commercial real estate development sector.