How proptech and AI are transforming real estate markets

MetaProp and PwC have released findings from their long-standing partnership tracking the evolution of property technology and its global market impact. The latest Global PropTech Confidence Index utilizes feedback from thousands of entrepreneurs and investors to forecast the sector's trajectory leading into 2026. This research provides a critical framework for understanding how technological innovation is being leveraged to navigate complexity and create competitive advantages in real estate.

Since 2016, MetaProp and PwC have partnered to track the evolution of property technology (proptech) and its impact on global real estate markets. The most recent Global PropTech Confidence Index draws on the perspectives of thousands of tech entrepreneurs and investors to provide clarity into how innovation is evolving and where the sector is headed. As the industry approaches 2026, several themes stand out regarding the transformation of the market through technology and artificial intelligence.

The research is part of a broader effort that includes the "Emerging Trends in Real Estate 2026" report, a joint publication by PwC and the Urban Land Institute (ULI). This work is supported by PwC’s global network of more than 370,000 people across 149 countries, focusing on audit, assurance, tax, legal, deals, and consulting. The goal of these insights is to help clients build trust and reinvent their business models to turn market complexity into a competitive advantage.

The collaboration highlights the role of tech-forward and people-empowered networks in sustaining momentum within the real estate sector. By analyzing the evolution of proptech, the partnership provides a bibliographic resource for the industry to understand the shifting dynamics of global markets. The findings suggest that the integration of innovation is a key factor for companies looking to accelerate growth and maintain a foothold in the evolving real estate technology landscape.