China’s $24 billion pet food market heats up as local brands challenge global players

China's pet food market has reached a valuation of $24 billion as domestic brands increasingly compete with established global players for market share. This surge in activity reflects the rapid expansion of the pet sector within the world's second-largest economy and a shift in consumer purchasing behavior. For the global pet industry, these developments signal both a high-growth opportunity and a more complex competitive environment as local manufacturers leverage their regional advantages.