NIQ to Launch Comprehensive Sweden Pet Industry Measurement Index

NIQ has announced the upcoming launch of a comprehensive pet industry measurement index in Sweden, scheduled for September 2026. This new tool aims to provide a unified view of the market by integrating data from grocery stores, pharmacies, service trades, and specialized pet retailers. By doubling its coverage of pet specialists, NIQ intends to offer manufacturers and retailers unprecedented visibility into category performance and consumer behavior within the rapidly evolving Swedish pet sector.

The new NIQ Sweden Pet measurement index, set to debut in September 2026, represents a significant expansion of the company’s data coverage in the region. The index will consolidate sales data from a wide array of retail formats, including traditional grocery outlets, pharmacies, and service trades. Crucially, it incorporates key pet specialist operators such as Gaston, VetZoo, Arkenzoo, Zooplus, Granngården, Zoo, Dogman, and Tinybuddy.se. This unified approach is designed to bring previously hidden sales into focus, particularly those occurring within specialized and online channels that were not fully captured in traditional reporting.

By doubling its coverage of leading pet specialists, NIQ aims to deliver nearly full market visibility across the Swedish pet ecosystem. The measurement tool provides detailed insights across various categories, segments, and price tiers, allowing industry stakeholders to track trends and identify growth opportunities with greater precision. This standardized measurement across multiple channels is intended to reduce market fragmentation and increase the confidence of manufacturers and retailers when making strategic business decisions.

The launch comes at a time when the Swedish pet industry is experiencing rapid evolution, driven by shifting consumer behaviors and the expansion of omnichannel retail. The index will enable brand leaders and retailers to better understand the performance of specialist and online channels, which have historically been difficult to measure consistently. By providing a more complete view of the total pet industry, NIQ seeks to help businesses navigate the complexities of the market and unlock new opportunities for growth in a competitive landscape.