Former Graphic Packaging CEO to lead International Paper spinout

Global Cellulose Fibers (GCF), the recent spinout from International Paper, has appointed former Graphic Packaging International CEO Mike Doss as its new chief executive. The move comes as International Paper transitions into a pure-play packaging company by divesting its pulp business, which serves the personal care and specialty paper markets. This leadership change is a significant development for the sector as GCF establishes itself as a standalone entity with a projected annual revenue of approximately $2.5 billion.

Global Cellulose Fibers (GCF) operates a global network consisting of seven pulp mills and two converting facilities, employing 3,300 people across eight countries. The company provides fluff, papergrade, and specialty pulp products used in the manufacturing of towels, tissues, diapers, and other personal care items. While the business generated nearly $2.8 billion in revenue under International Paper (IP) in 2024, GCF reports that its 2025 annual revenue totaled approximately $2.5 billion. Doss takes over the leadership from longtime IP executive Clay Ellis, who will remain with the company as a board advisor.

International Paper’s decision to divest GCF is part of a broader strategic shift to become a pure-play packaging company. According to GCF Board Director Anne McEntee, the transition is designed to position the business for its next phase of development as an independent entity. Doss has indicated that his immediate priorities include listening to the existing team and finalizing long-term plans to drive value. He specifically highlighted the potential for innovation and the expansion of biomaterials, utilizing GCF’s existing mill system to ensure security of supply for global absorbent customers.

The leadership transition is marked by a class action lawsuit filed in New York that names Doss as an individual defendant regarding his tenure at Graphic Packaging International. The legal action alleges that between February 4, 2025, and February 2, 2026, Doss and other executives misled investors and violated federal securities laws, with claims that Doss sold nearly 1.6 million shares to enrich himself by over $7 million. Doss, who has not yet responded to the court, previously served on the board of the American Forest & Paper Association and recently joined the board of metal packaging manufacturer Crown Holdings. This move reflects a significant shift in the competitive landscape as IP narrows its focus while GCF seeks to establish its own footprint in the cellulose and biomaterials market.