Global martech revenue 2025

Statista· June 14, 2026

Statista reports on the global revenue for the marketing technology industry for the year 2025, highlighting the continued financial expansion of the sector. The data serves as a key indicator of the industry's scale and the increasing importance of digital tools in the global economy.

Read the full story at Statista

Summary generated by RabbitReport AI from public reporting. The full article and original reporting belong to Statista.

More in Marketing Technology

This AI Simulation Marketing Technology Will Transform the Market in 2026

AI-powered simulation tools, including synthetic personas and digital twins, are projected to disrupt the $140 billion market research industry by 2026. These technologies allow brands to simulate customer responses and behaviors without the need for traditional, time-consuming surveys or interviews. For the marketing technology sector, this shift represents a move toward near real-time, data-driven decision-making that could significantly reduce the risk and cost associated with product launches and campaign strategies.

June 15, 2026

Email Marketing Market Projected to Reach $30.48 Billion by 2034 Driven by AI and Automation

The global email marketing market is set for significant expansion, growing from an estimated $12.53 billion in 2025 to over $30 billion by 2034. This growth is primarily fueled by the integration of artificial intelligence and machine learning, which enable hyper-personalized content and automated workflows. For the marketing technology sector, these advancements represent a shift toward more sophisticated, data-driven engagement strategies that prioritize customer experience and regulatory compliance.

June 15, 2026

Rewiring martech: From cost center to growth engine

McKinsey & Company examines how organizations can transition their marketing technology stacks from being viewed as cost centers into vital growth engines. The analysis suggests that rewiring the approach to MarTech can help businesses better align their investments with revenue-generating activities and overall business strategy.

June 14, 2026

Too Much Marketing Technology, Too Little Impact

Many companies are increasing their marketing technology investments but failing to see a clear impact due to poor data integration and measurement. A survey by Bain & Company found that top-performing marketers are twice as likely to have a mature tech stack that is anchored around a core platform. By effectively connecting marketing and business teams, these leaders are better able to tailor technology solutions to meet specific business needs and drive ROI.

June 14, 2026