STRAUSS and DHL Supply Chain Launch Integrated Logistics Partnership in Columbus

Engelbert Strauss and DHL Supply Chain have officially commenced a strategic logistics partnership at a distribution hub in Columbus, Ohio, to support the workwear brand's North American expansion. The collaboration integrates warehousing and distribution with on-site product personalization services, such as embroidery and printing, to streamline B2B order fulfillment. This move establishes a scalable operational backbone for STRAUSS, enabling faster turnaround times and enhanced service for the U.S. market.

The partnership went live on June 24, 2026, following six months of intensive integration work between the two companies. Based in Columbus, Ohio, the operation serves as STRAUSS's primary U.S. hub, with the DHL facility currently capable of processing up to 1.3 million units annually. By bundling logistics and personalization under a single provider, STRAUSS aims to improve efficiency for its expanding B2B customer base, offering small-batch logo branding and tailored workwear solutions directly from the fulfillment center.

Executives from both organizations highlighted the strategic importance of the integrated setup for regional growth. STRAUSS COO and Treasurer Matthias Fischer noted that the partnership allows the company to deliver personalized gear to business partners faster than previously possible. Patrick Bennett, CFO of DHL Supply Chain North America, emphasized that the end-to-end solution provides the necessary operational backbone for STRAUSS to scale its footprint with consistency as demand for high-quality, technical workwear rises in the United States.

The collaboration is a central component of STRAUSS’s broader U.S. market strategy, which includes the upcoming launch of an updated B2B online store later this year. This digital platform will feature new functionalities for customized orders, supported by DHL’s operational excellence and STRAUSS’s established expertise in the European market. As a family-owned business founded in 1948, STRAUSS is leveraging DHL’s global logistics network—which generated approximately 82.9 billion euros in 2025—to solidify its presence among American tradespeople, farmers, and industrial workers.