STRAUSS and DHL Supply Chain go live in Columbus with integrated logistics partnership

Workwear manufacturer Engelbert Strauss, Inc. and DHL Supply Chain have officially launched a strategic logistics partnership at a hub in Columbus, Ohio. The collaboration integrates end-to-end logistics services with specialized product personalization, such as embroidery and printing, directly within the fulfillment center. This move is designed to streamline B2B order processing and support STRAUSS's expansion into the North American market by leveraging DHL's scalable operational infrastructure.

Following a six-month integration period, the partnership between STRAUSS and DHL Supply Chain commenced operations on June 24, 2026, with the first outbound package dispatched from the Columbus facility that same day. The agreement establishes Columbus as the central hub for STRAUSS’s U.S. operations, combining the brand's workwear expertise with DHL’s logistics and fulfillment capabilities. The current setup at the Columbus hub is equipped to process up to 1.3 million units annually, with the flexibility to scale as the brand increases its footprint in the United States.

A key feature of the partnership is the integration of value-added services directly into the supply chain flow. By embedding embroidery and print customization services within DHL’s distribution center, STRAUSS aims to significantly reduce turnaround times and improve efficiency for its B2B customers. This integrated approach allows for small-batch logo branding and precise personalization, which were previously separate processes, now bundled into a single fulfillment stream to enhance the overall customer experience.

Leadership from both companies emphasized the strategic importance of this operational backbone for North American growth. STRAUSS COO and Treasurer Matthias Fischer noted that the partnership enables the company to deliver personalized gear faster and more efficiently than ever before. Patrick Bennett, CFO of DHL Supply Chain North America, highlighted that the end-to-end solution ensures STRAUSS can meet rising demand while maintaining high-quality standards. Looking ahead, STRAUSS plans to launch an updated B2B online store later this year to further digitize the ordering process and capitalize on DHL’s operational excellence.