FedEx Freight says simplified process improving customer experience

FedEx Freight is implementing a series of technological and workforce enhancements aimed at accelerating revenue growth and improving the customer experience. The carrier projects revenue growth between 4% and 6% for the remainder of 2026 as it leverages a modernized pricing system and an expanded sales team. These strategic shifts are designed to position the company as a more efficient and resilient player in the less-than-truckload market.

FedEx Freight is prioritizing a breakout as an independent company by focusing on technology-driven efficiencies and a simplified customer interface. In May, the carrier launched a new freight pricing system built on a modern, scalable technology stack, which has significantly reduced the need for manual intervention. Additionally, the company introduced its own dedicated website, which has already garnered nearly 500,000 unique visits and facilitated approximately 250,000 online shipment schedules since its launch.

Beyond digital platforms, the company is integrating artificial intelligence across its workflows to optimize performance and educate its workforce. EVP and CFO Marshall Witt noted that these transformation investments are beginning to yield results, while other executives highlighted the carrier’s dual-service model. This model offers one- to three-day priority shipping and three- to six-day economy shipping within a single national network; the priority service is reportedly 40% faster than the nearest competitor based on published transit times.

To support these operational changes, FedEx Freight has significantly expanded its human capital, growing its specialized LTL sales team to over 500 members earlier this year. This team is tasked with deepening customer relationships and accelerating the adoption of the company's modernized technology platforms. According to leadership, these investments in both LTL expertise and fit-for-purpose solutions are intended to create a more resilient, customer-focused entity specifically built for the nuances of the LTL market.