Science Communications Research to Practice Webinar: Knowing Your Audience

Newswise will host a professional development webinar on July 16, 2026, to explore the science of effective audience engagement and communication strategies. The session features researchers presenting findings from two recent studies to help professionals identify target audiences and select the most effective platforms for outreach. This event is significant for the telecommunications and media sectors as it addresses the methodologies behind data-driven content distribution and the measurement of communication impact.

The upcoming webinar, titled 'Are You Talking to ME? Audiences for Science Communication,' is scheduled for July 16, 2026, at 11:00 AM ET as part of Newswise's Research to Practice series. The program focuses on the fundamental pillars of communication: identifying the right audience, choosing the appropriate platform, and establishing metrics to determine the effectiveness of the outreach. Participants who cannot attend the live event are encouraged to register to receive a video recording of the session, ensuring the research remains accessible to a broad professional base.

During the presentation, science communication researchers will share insights derived from two recent studies. These findings will be complemented by a panel discussion offering practical tips for implementing effective strategies in real-world scenarios. The series aims to bring together experienced communicators and researchers to analyze the science behind audience engagement, providing a roadmap for organizations to improve their messaging precision and optimize their presence across various digital channels.

Newswise operates as a major source for research news, connecting media relations professionals with a global network of journalists from more than 2,400 media outlets. The organization facilitates the distribution of over 7,000 email wires, delivering content from universities and research institutions to a wide audience. For the telecommunications industry, these sessions highlight the infrastructure and research-backed tactics required to manage large-scale information dissemination and navigate the complexities of the modern media landscape.