Matrix Partners Wins Two Hermes Creative Awards for Pet Brand Packaging

Matrix Partners, a specialized agency for the pet industry, has secured top honors at the international Hermes Creative Awards for its work with Olive Pup and Natoo Pet Foods. The agency received a Platinum Award for the Mediterranean-inspired packaging of direct-to-consumer brand Olive Pup and a Gold Award for the sustainable redesign of Brazil-based Natoo Pet Foods. These accolades highlight the growing importance of strategic design and premium branding in the competitive pet food sector.

Matrix Partners, a full-service agency dedicated exclusively to the pet industry, was recognized for creative excellence at the Hermes Creative Awards, an international competition for marketing and design professionals. The agency earned the competition’s highest honor, the Platinum Award, for its work on Olive Pup, a newly launched direct-to-consumer pet food brand. The design for Olive Pup utilizes a clean aesthetic with subtle nods to Mediterranean landscapes and olive groves, aiming to communicate quality and transparency through a premium unboxing experience.

In addition to the Platinum win, Matrix Partners received a Gold Award for its packaging redesign for Natoo Pet Foods, a superpremium brand based in Brazil. The refresh was specifically engineered to help the brand stand out within the U.S. pet specialty channel by incorporating vibrant, nature-inspired visuals and hand-drawn elements. The redesign also introduced a new tagline, “Better Pets. Better Planet,” which emphasizes the company’s commitment to sustainability and environmental health alongside pet nutrition.

According to Natalie Sackman, Associate Creative Director at Matrix Partners, the primary goal of both projects was to create packaging that reflected the elevated nature of the products themselves. The agency’s success underscores a broader trend in the pet industry where strategic design is used to bring brand positioning to life and resonate immediately with modern consumers. By focusing on storytelling—from Olive Pup’s Mediterranean roots to Natoo’s Brazilian heritage—Matrix Partners demonstrates how visual identity can serve as a critical differentiator in the global pet market.