Where synthetic data fits into customer research
Where synthetic data fits into customer research MarTech
Summary generated by RabbitReport AI from public reporting. The full article and original reporting belong to MarTech.
Read the full story at MarTech
More in Marketing Technology
How to turn AI backlash into a winning marketing strategy
DuckDuckGo is capitalizing on consumer skepticism toward artificial intelligence by positioning its search platform as an AI-optional alternative to Google. Following Google's integration of AI Mode into its core search experience, DuckDuckGo launched a marketing blitz emphasizing user choice and privacy. This strategy highlights a growing opportunity for marketing technology firms to differentiate themselves by catering to users who are wary of forced AI adoption.
July 3, 2026Scorpion Announced the Release of the Franchise Marketing Playbook
Scorpion, a provider of digital marketing and technology solutions, has launched the Franchise Marketing Playbook specifically for members of the International Franchise Association (IFA). The framework provides a data-backed roadmap designed to bridge the gap between corporate marketing strategies and local franchise execution to accelerate profitability. This release addresses critical gaps in the franchise sector, where many organizations struggle with performance tracking and internal alignment.
July 2, 2026CMI Media Group bridges gaps in pharma marketing tech with newly launched Ad Astra platform
CMI Media Group has announced the launch of Ad Astra, a new platform designed to address specific technological gaps in the pharmaceutical marketing sector. The platform aims to streamline complex advertising workflows and improve data connectivity for healthcare-focused brands. This development underscores a broader trend in the marketing technology industry toward specialized solutions tailored for highly regulated environments.
July 1, 2026Bundled Adds Technology and Marketing Leaders Ahead of Broader Platform Launch
New York-based subscription management platform Bundled has expanded its leadership team with the appointments of Kevin Jose as senior tech developer and Aakriti Khosla as social media manager. These hires mark a strategic shift as the company prepares to transition from a two-year invite-only beta phase to a full commercial rollout. For the marketing technology sector, this expansion highlights the growing demand for tools that consolidate fragmented digital services and offer consumers streamlined billing and cost-saving solutions.
June 30, 2026