Bundled Adds Technology and Marketing Leaders Ahead of Broader Platform Launch

New York-based subscription management platform Bundled has expanded its leadership team with the appointments of Kevin Jose as senior tech developer and Aakriti Khosla as social media manager. These hires mark a strategic shift as the company prepares to transition from a two-year invite-only beta phase to a full commercial rollout. For the marketing technology sector, this expansion highlights the growing demand for tools that consolidate fragmented digital services and offer consumers streamlined billing and cost-saving solutions.

Bundled is scaling its operations following a two-year beta period during which it refined its product and built a network of subscription partners, earning a 4.8-star Trustpilot rating. The appointment of Kevin Jose as senior tech developer is intended to bolster the platform's infrastructure and backend systems. Jose, who brings over two years of software development experience, will focus on ensuring the platform can maintain reliability and performance as it onboards a significant new wave of users during its transition to a broader market presence.

On the consumer engagement side, Aakriti Khosla joins as social media manager to lead brand development and community-building efforts. Her role involves crafting a social media strategy aimed at consumers looking to mitigate the complexity and rising costs of managing multiple digital subscriptions. This move is part of a larger effort by Bundled to capitalize on the fragmented digital landscape, where households frequently juggle various streaming, music, fitness, news, and software services.

Backed by Techstars, Bundled offers a platform where members can access negotiated group pricing and manage multiple services through a single login and one monthly payment. The company claims its model allows users to save between 30% and 70% on participating services without requiring them to cancel existing accounts. Shruti Krishnagiri noted that these hires are essential for building a durable platform as the company moves into its full launch phase, positioning itself as a central hub in the evolving subscription economy.