Paulina Char departs Tower 28 Beauty after eight years

Paulina Char has exited Tower 28 Beauty after an eight-year tenure to join the cosmetics brand m.ph beauty as Head of Product Development. Char, who most recently served as Tower 28’s Senior Product Development Manager, was a foundational member of the team during the brand's early growth and product expansion. This leadership transition highlights a significant talent move within the prestige beauty sector as Char shifts her expertise to a brand founded by celebrity makeup artist Mary Phillips.

Paulina Char has officially stepped down from her role at Tower 28 Beauty, concluding nearly a decade of service at the company. During her eight-year tenure, she rose to the position of Senior Product Development Manager, playing a critical role in the brand's evolution from its early stages. Char noted that being part of the team from the very beginning allowed her the opportunity to help build the brand's identity and oversee the creation of various innovative products while growing alongside a talented team.

Char is transitioning to m.ph beauty, where she will serve as the Head of Product Development. M.ph beauty is a cosmetics brand established by Mary Phillips, a prominent makeup artist known for her work with high-profile clients such as the Kardashians. In her new capacity, Char will work closely with CEO Hannah Beals and the existing team to drive the brand's next phase of growth and contribute to its ongoing product innovation strategy.

In a public statement shared via LinkedIn, Char expressed her gratitude for her time at Tower 28, citing the honor of helping build the brand from the ground up. She described joining Mary Phillips' brand as an honor and stated her excitement about building upon the work the m.ph beauty team has already accomplished. This move underscores the ongoing talent migration between established indie success stories like Tower 28 and emerging celebrity-backed ventures in the competitive cosmetics market.

The departure marks the end of a significant chapter for Tower 28, as Char was instrumental in bringing many of the brand's products to life. As she moves into her leadership role at m.ph beauty, the industry will be watching how her experience in building a cult-favorite indie brand translates to the growth of a celebrity-led startup. Char concluded her announcement by looking ahead with gratitude and excitement for the future of her career in the beauty industry.