The real martech problem is not technology
The real martech problem is not technology MarTech
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CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
The CMO Council and MartechTribe have launched the Apex Martech Matrix Innovation Insights Brief, a data-driven framework designed to predict the business value of marketing technology investments. As global martech spending approaches $215 billion, the initiative aims to help CMOs optimize complex stacks by aligning software capabilities with organizational maturity and strategic priorities. This launch is significant for the Marketing Technology sector as it shifts the focus from feature-heavy tool selection to measurable business outcomes and revenue impact.
July 10, 2026AB180 Unveils Speaker Lineup for Modern Growth Stack 2026 Marketing Conference
AB180 has announced the speaker lineup for its seventh annual Modern Growth Stack 2026 (MGS26) conference, scheduled for July 21 at the Westin Josun Seoul. Under the theme 'Stack AI, Rewrite Everything,' the event will explore how artificial intelligence is reshaping marketing strategies and business operations through 27 specialized sessions. This conference serves as a major gathering for the Marketing Technology sector, bringing together global tech leaders and major Korean enterprises to share actionable insights on AI-driven growth and data utilization.
July 8, 2026New framework to measure martech success
The CMO Council has partnered with research firm MartechTribe to launch the Apex Martech Matrix, a new framework designed to predict the business value of marketing technology investments. This tool provides benchmarking and research to assist organizations in selecting and implementing software that enhances marketing efficiency. By focusing on measurable business impact, the framework addresses long-standing challenges in the sector regarding the justification of martech spending.
July 7, 2026Forrester Releases Q1 2026 Tech Tide for B2C Marketing Technology to Guide Investment Planning
Forrester has published "The Forrester Tech Tide™: B2C Marketing Technology, Q1 2026," providing a comprehensive assessment of the current marketing technology ecosystem. This report evaluates the maturity and business value of various martech categories to help B2C marketing leaders optimize their investment strategies. As the first update since 2020, the research addresses significant shifts in consumer behavior and technological capabilities that have emerged over the last six years.
July 5, 2026