AB180 Unveils Speaker Lineup for Modern Growth Stack 2026 Marketing Conference

AB180 has announced the speaker lineup for its seventh annual Modern Growth Stack 2026 (MGS26) conference, scheduled for July 21 at the Westin Josun Seoul. Under the theme 'Stack AI, Rewrite Everything,' the event will explore how artificial intelligence is reshaping marketing strategies and business operations through 27 specialized sessions. This conference serves as a major gathering for the Marketing Technology sector, bringing together global tech leaders and major Korean enterprises to share actionable insights on AI-driven growth and data utilization.

The MGS26 conference features a comprehensive agenda divided into Main and Play tracks, focusing on the transition of marketing tools into AI-driven agents. AB180 CEO Nam Sung-pil will open the event with a keynote on future strategies for the AI era, while co-CEO Jung Heon-jae will introduce the evolution of the Airbridge Mobile Measurement Partner (MMP) into an AI marketing agent. Key global partners including Amplitude, Braze, and RevenueCat will contribute sessions on AI-based product growth, customer engagement, and the engineering challenges associated with scaling apps using data from over 130,000 customer points.

Real-world applications of generative AI and automation will be a core focus, with presentations from major industry players like OpenAI, Samsung Electronics, and Musinsa. OpenAI Account Director Lee Dong-jae is set to discuss business innovation through generative AI, while Samsung Electronics Executive Kim Won-jong will explore the future of Connected TV (CTV) advertising and interactive targeting. Case studies from Korean firms such as Kolon FnC and W Concept will demonstrate how marketing automation via tools like Airbridge and Braze is being used to streamline message delivery and internal workflows.

The conference also addresses the gaming and app sectors through its Play track, featuring insights from KRAFTON on AI-driven campaign operations and ActionFit on global market expansion. Following the main event, a three-day miniMGS26 workshop series from July 22 to 24 will provide hands-on training from Amplitude and Braze on building experimentation cultures and implementing dynamic personalization. These sessions aim to move beyond theory, offering practitioners specific methodologies for user acquisition, creative optimization, and retargeting in an increasingly AI-centric MarTech landscape.