New Survey Reveals Americans Want More Personalized Care Insights from their Health Tech

A new survey conducted by The Harris Poll on behalf of Verily reveals that while Americans have widely adopted health technology, there is a significant demand for more personalized and integrated digital care solutions. The study, which surveyed over 2,000 adults, highlights a gap between current digital offerings and consumer expectations regarding data quality and actionable insights. For the health insurance technology sector, these findings underscore the necessity of moving beyond siloed data toward interoperable platforms that empower members to manage chronic conditions more effectively.

The Harris Poll, a Stagwell agency, released findings from a Verily-sponsored survey of more than 2,000 U.S. adults who own smartphones and manage their own healthcare decisions. The data indicates that while consumers are actively using online patient portals, health apps, and wearables to track their wellness, they remain dissatisfied with the lack of seamless integration and personalization in current tools. Kathy Steinberg, Vice President at The Harris Poll, noted that there is a clear demand for more integrated and trustworthy digital care solutions that bridge the gap between basic data tracking and true health management empowerment.

A significant portion of the survey focused on individuals with cardiometabolic conditions, such as heart disease, diabetes, or obesity, who represent 37% of the respondent pool. These high-need users are more likely to interact with multiple online patient portals compared to the general population (45% versus 31%) but report higher levels of frustration with their health apps, at 71% compared to 60% for those without such conditions. This discrepancy highlights a critical failure in current health insurance technology to provide a unified, user-friendly experience for those managing complex, long-term health issues.

The survey results identify specific barriers to adoption and satisfaction, including concerns over data quality, unclear health insights, and the prevalence of siloed data. Myoung Cha, Verily’s chief product officer, emphasized that the industry must leverage data and AI to deliver more personalized health recommendations that help users navigate their health journeys with confidence. For health technology developers and insurers, the findings serve as a roadmap for future investment, prioritizing the creation of AI-ready, fit-for-purpose data platforms that can transform fragmented information into actionable, precision health outcomes.