DAT introduces Load Recommendations to help carriers find freight faster in DAT One

DAT Freight & Analytics has launched Load Recommendations, a new feature within the DAT One mobile app designed to streamline the freight-matching process for carriers. By providing a curated list of loads based on specific equipment, lanes, and operating preferences, the tool aims to reduce the unpaid time drivers spend manually searching for work. This development is significant for the trucking sector as it leverages data analytics to improve operational efficiency and routing for carriers working directly from their vehicle cabs.

DAT Freight & Analytics announced the rollout of Load Recommendations for its DAT One mobile app, aiming to present carriers with freight opportunities that align with their specific business needs. According to Bill Driegert, executive vice president at DAT, the feature addresses the issue of unpaid time spent searching for loads, allowing carriers to focus more on hauling rather than manual filtering. The tool is designed to show top opportunities immediately upon signing into the app, requiring no initial setup from the user to begin receiving suggestions.

The technology behind the recommendations analyzes several data points, including the carrier’s equipment types, frequently traveled lanes, and historical search and engagement patterns within the DAT One marketplace. By prioritizing loads that fit these established operating patterns, the app automatically surfaces relevant freight. DAT noted that these recommendations refresh regularly and become increasingly tailored as the carrier continues to use the platform, effectively learning their preferences over time to provide better-aligned routing.

While the tool provides a more relevant set of loads to review at the start of a session, DAT emphasized that Load Recommendations is meant to serve as a faster starting point rather than a replacement for a carrier’s professional judgment. Carriers still maintain full access to traditional search functions within DAT One if they wish to look beyond the automated suggestions. The feature is currently available to all DAT One mobile app subscribers, offering a more efficient way to manage business operations and reduce time spent calling on freight that may already be covered.