E-Commerce and Instore Retail Media: Broadsign and Mirakl Ads Announce Strategic Partnership

Broadsign and Mirakl Ads have entered into a strategic partnership to integrate online retail media with in-store digital screens, creating a unified platform for managing advertising campaigns. This collaboration aims to streamline the planning and execution of retail media strategies by bridging the gap between e-commerce marketplaces and physical retail environments. For the E-commerce & Retail sector, this move addresses the growing need for omnichannel advertising solutions that reflect modern consumer behavior across digital and physical touchpoints.

Broadsign and Mirakl Ads announced a strategic partnership at the Cannes Lions International Festival of Creativity to unify online and in-store retail media. The integration combines Mirakl Ads’ e-commerce and marketplace advertising technology with Broadsign’s in-store media platform to create a single management solution. This collaboration is designed to simplify campaign planning and execution, which currently requires retailers to navigate separate systems and vendors for digital and physical channels.

Through this integration, retailers using Mirakl Ads will be able to provide advertisers with a single campaign brief covering both online inventory and in-store digital screens. Broadsign will handle the delivery of content to physical displays, while Mirakl Ads powers the underlying retail media network. This setup ensures that retailers retain control over their pricing, inventory, and customer data while building upon their current technology infrastructure to enhance the shopper experience.

Advertisers are expected to benefit from consolidated reporting that offers a unified view of campaign performance across both online and in-store environments. This move addresses the industry-wide challenge of tracking consumer behavior as it shifts between digital research and physical purchasing. A beta program for the integration is already underway, with the companies planning the first phase of the official launch for the third quarter of 2026.