Hisense Unveils AI-Powered Growth Strategy to Shape the Next Era of Intelligent Living

Hisense has announced a comprehensive AI-driven growth strategy during its Global Partner Conference 2026 in New York, aimed at redefining the consumer electronics landscape through "intelligent living." The strategy focuses on integrating artificial intelligence across the company's entire value chain, transitioning traditional smart devices into proactive "home companions" that anticipate user needs. This move signals a significant shift for the sector as major manufacturers move beyond simple connectivity toward autonomous, scenario-based AI ecosystems.

During the conference held ahead of the FIFA World Cup 2026 Final, Hisense CEO Fisher Yu detailed five strategic pillars designed to navigate the "unstoppable wave" of AI. These include expanding the company's AI footprint into semiconductors, smart energy, and automotive electronics, while simultaneously evolving core smart devices into companions capable of natural communication and proactive environmental perception. The company is rebuilding its business architecture around an integrated AI ecosystem, which includes the development of an AI Hub and advancements in laser technology to maintain its competitive edge in the global market.

On the product level, Hisense is leveraging its V AI OS to enable televisions to deliver highly personalized content recommendations based on user intent and preferences. This intelligence extends to the broader home environment through the ConnectLife platform, which unifies connected appliances across cooking, laundry, air management, and energy optimization. By transforming these devices into intuitive companions, Hisense aims to provide a more seamless and "warm" user experience, moving away from a model where devices merely execute direct commands to one where they anticipate household requirements.

The strategy also emphasizes long-term brand building through high-profile sports marketing, specifically its role as the official sponsor of the FIFA World Cup 2026. Romy Gai, Chief Business Officer of FIFA, highlighted the collaboration's focus on cutting-edge LED technology and VAR operations, while retail partners like Harvey Norman’s Haydon Myers noted that Hisense’s commitment to global premiumization creates lasting value for the industry. Currently, Hisense holds the top global market share in the 100-inch and larger TV segment and continues to lead in RGB MiniLED innovation, positioning itself as a dominant force in the next generation of display technology.