Celebrity Makeup Artists’ Favorite Products That Don’t Cost a Fortune E! News
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Elf Beauty has raised its annual financial forecasts following a 36% surge in quarterly sales driven by high demand for its affordable product range. The company, which owns brands including Elf Cosmetics and Hailey Bieber’s Rhode, reported its 30th consecutive quarter of revenue growth as cost-conscious consumers pivot away from premium beauty brands. This performance underscores a significant shift in the cosmetics market toward accessible pricing and strategic international expansion.
August 8, 2026MAC Cosmetics has partnered with the family and estate of the late artist Jean-Michel Basquiat to launch a six-piece limited-edition beauty collection inspired by his neo-expressionist style. The range features professional-grade tools and vivid color cosmetics designed to reflect the artist's creative signatures and 1980s New York heritage. This collaboration marks another strategic move for MAC as it continues to leverage high-profile cultural partnerships to drive brand engagement and artistic authority.
August 8, 2026The global beauty and personal care sector saw significant financial activity in August 2026, characterized by strong organic growth for major players like Henkel and Shiseido alongside strategic portfolio adjustments. Companies are increasingly focusing on international expansion, particularly in North America and India, while navigating turnaround programs for legacy brands like NIVEA. This period also highlights a shift toward wellness and AI-integrated retail strategies to meet evolving consumer demands and environmental challenges.
August 8, 2026e.l.f. Beauty has announced an upward revision to its fiscal year 2027 financial outlook following a period of robust growth in the first quarter. The company’s performance underscores its strengthening position within the mass-market cosmetics segment and its ability to capture market share. This update is significant for the beauty industry as it signals continued momentum for value-driven, high-growth brands in a competitive retail landscape.
August 7, 2026