FNB Wealth Management Selects Cetera Financial Institutions to Elevate and Expand Its Investment Services Program

FNB Wealth Management has transitioned its investment services program to Cetera Financial Institutions to enhance its service offerings across five First National Bank locations in northwest Alabama. The firm, which previously partnered with LPL Financial, chose Cetera to better support its mission of providing comprehensive financial planning to rural communities. This move underscores the importance of personalized support and scalable technology for bank-based wealth programs aiming to deliver sophisticated advice outside of major metropolitan hubs.

FNB Wealth Management, an affiliate of First National Bank with a 25-year history, has officially partnered with Cetera Financial Institutions to grow its investment services across five locations in northwest Alabama. Led by President Chad Harris, the firm focuses on providing rural clients with the same level of comprehensive financial planning—including retirement planning and college savings—typically found in major metropolitan areas. The transition follows a thorough evaluation of FNB’s previous broker-dealer relationship with LPL Financial, as the firm sought a partner more aligned with its values of responsiveness and personalized service.

The leadership at FNB Wealth Management emphasized Cetera's onboarding experience and day-to-day support as primary drivers for the move. Chad Harris noted that Cetera has delivered on its promises regarding service ownership and accessibility, while Vice President Fallon Hunt highlighted the importance of long-term client relationships through various life stages. LeAnn Rummel, President and CEO of Cetera Investment Services, welcomed the firm, noting that FNB’s mission to provide sophisticated planning to underserved communities aligns with Cetera’s institutional support model.

Cetera brings significant scale to the partnership, operating as a "Wealth Hub" for approximately 12,000 advisors and institutions. As of March 31, 2026, Cetera firms manage roughly $630 billion in assets under administration and $296 billion in assets under management. The organization provides a multi-channel ecosystem that includes modern technology and integrated wealth solutions designed to help financial institutions scale their operations. This move underscores Cetera's position in the market as a primary alternative to traditional independent broker-dealers for bank-based wealth programs.