Rayse and Baird & Warner Launch AI-Powered Voice and Conversational Tools for Real Estate

The real estate technology sector is seeing a surge in conversational AI and voice-enabled tools designed to streamline agent workflows and marketing. Companies like Rayse and Baird & Warner are integrating voice-to-text documentation and voice cloning features to reduce administrative friction and enhance client communication. These developments highlight a growing trend of using conversational interfaces to manage complex data entry and content creation in specialized industries.

Proptech firm Rayse has launched the Rayse Assistant Engine (RAE), a conversational AI assistant integrated into its Agent Value Platform. RAE allows real estate agents to manage tasks, update client progress, and log work activities using either voice or text commands. According to Co-CEO Christian Dwiggins, the tool is designed to capture "behind-the-scenes" work—such as showings and research—by allowing agents to send voice notes that the system automatically categorizes and records. This data is then reflected in a client-facing portal, providing transparency into the agent's efforts without the need for manual form entry.

In a separate development, Chicago-based brokerage Baird & Warner has partnered with Rejig.AI to deploy a customized marketing automation tool that includes advanced voice capabilities. The platform functions as a virtual social media assistant, helping agents generate and schedule branded content across platforms like TikTok and YouTube. Notably, the tool features voice cloning technology, which enables agents to have the AI narrate videos on their behalf, maintaining a personalized touch while automating time-consuming video production tasks.

The adoption of conversational AI is further evidenced by California Regional MLS (CRMLS) making the RealReports platform available to its members. This platform includes an AI assistant named Aiden, which is capable of answering specific property-related questions regarding liens, zoning, and climate risks. Additionally, BeachesMLS and FBS are preparing to launch "Auto Assistant" features that will leverage AI to prepopulate listing details. These collective moves signify a shift toward conversational interfaces as the primary method for data retrieval and entry in the real estate market.