Vi Partners With Spotify to Offer Premium Music Streaming to Postpaid Users

Telecom operator Vi has announced a strategic partnership with global audio streaming platform Spotify to provide premium music experiences to its postpaid subscribers. Under this agreement, eligible Vi Postpaid customers will receive three months of complimentary Spotify Premium access, integrating high-quality audio content directly into the telecom provider's digital ecosystem. This collaboration highlights the growing trend of telco-streaming bundles aimed at increasing user retention and expanding the reach of premium digital services in the Indian market.

The partnership allows Vi Postpaid users to access Spotify Premium’s full suite of features, which includes ad-free listening across a library of more than 100 million tracks and seven million podcast titles. Subscribers can benefit from offline downloads, unlimited skips, and high-quality audio streaming at up to 320 kbps. The offer is specifically designed for eligible users who have not previously used Spotify, and activation is managed through the Vi App.

Avneesh Khosla, Chief Marketing Officer at Vi, emphasized that music is a central component of customers' digital lives and that this collaboration strengthens the company's entertainment ecosystem. By partnering with a global leader like Spotify, Vi aims to position itself as a top choice for subscribers seeking an unmatched content mix. The companies have also indicated that they intend to explore further opportunities to expand this collaboration with additional entertainment offerings in the future.

From Spotify’s perspective, Managing Director for India Amarjit Batra noted that this is a first-of-its-kind telco partnership for the platform in the country. Batra stated that the move is intended to make Spotify Premium more accessible to Indian fans while helping more users experience the value of a premium streaming service. Beyond enhancing the listener experience, the partnership is expected to create long-term value for artists, creators, and the broader music industry in India by establishing high-quality listening as a standard.