Goodwin Recruiting Joins Atlanta United Associate Partnership Following Landmark Year in Recruitment

Goodwin Recruiting has entered into a multiyear partnership with the Atlanta United Associate Partnership to enhance its brand visibility within the local and national business communities. This strategic move follows a period of significant growth for the firm, which recently earned multiple industry accolades from Forbes, Inc. Magazine, and Staffing Industry Analysts. For the staffing sector, this partnership illustrates how leading firms are leveraging high-profile sports marketing to connect with decision-makers and reinforce their market position during periods of expansion.

Goodwin Recruiting’s new multiyear agreement, facilitated by hyperlocal sports marketing expert Eleven Sports Media, will feature the firm across all marketing platforms and during game days at Mercedes-Benz Stadium. This partnership allows the company to showcase its services to one of the largest fanbases in Major League Soccer (MLS), aiming to strengthen brand awareness among local business leaders and top talent. The move comes as the firm celebrates its sixth consecutive year on Forbes' list of America’s Best Professional and Executive Recruiting Firms for 2025, signaling a period of exceptional momentum for the organization.

The firm’s recent industry recognition is further evidenced by its inclusion in Inc. Magazine’s Best Workplaces and Power Partner Awards, as well as Staffing Industry Analysts’ Best Staffing Firms to Work For. These recognitions highlight Goodwin's commitment to internal culture and its impact on supporting small and midsized businesses with strategic hiring support. With a network of more than 350 recruiters across major U.S. markets—including New York, Chicago, Los Angeles, and Denver—the company continues to focus on direct hire placements through both contingent and retained search models, ensuring companies secure talent aligned with their specific goals.

According to company leadership, the partnership aligns with Goodwin’s core philosophy that success begins with placing the right people in the right roles. By integrating with Atlanta United’s "winning culture," the firm seeks to demonstrate the value of its recruitment expertise to a broader audience of entrepreneurs and executives. Founded in 1999, Goodwin Recruiting has evolved into a national leader in management and executive search, and this latest marketing initiative underscores its strategy of blending national scale with deep local expertise to drive long-term business growth and meaningful partnerships.