How social media is changing Wimbledon from eminent tournament to ‘bucket list’ event

The prestigious Wimbledon tennis tournament is reportedly undergoing a cultural transformation, shifting from a traditional sporting competition to a primary 'bucket list' destination for social media users. This evolution reflects a broader trend in the social media sector where historic events are increasingly valued for their digital prestige and 'Instagrammable' potential. The shift highlights the growing power of platforms to redefine the audience experience and marketing strategies for legacy sporting institutions.