Security Home Mortgage, CCBank to rebrand as Accordia

Utah-based Security Home Mortgage and its parent company, Capital Community Bank, will unify their operations under the new brand name Accordia starting August 17. The transition to Accordia Mortgage and Accordia Bank is designed to simplify the customer experience and reflect the organization's growth following the bank's acquisition of the mortgage firm in 2024. This move underscores a continuing trend of brand consolidation within the residential lending space as companies seek to present a more cohesive corporate identity.

Security Home Mortgage and its parent, Capital Community Bank (CCBank), announced they will rebrand as Accordia Mortgage and Accordia Bank effective August 17. The Pleasant Grove, Utah-based institution chose the new name, derived from the word "accord," to unify its banking and mortgage divisions under a single identity. CCBank President Matt Field stated that the decision was driven by the organization’s growth and the need for a distinctive brand that maintains a focus on local relationships and community ties. Senior Vice President of Marketing and Brand Lee Lamb noted that the unification will make it simpler for customers to identify the cohesive nature of the bank and mortgage company.

Security Home Mortgage was founded in 1999 and currently employs more than 70 lending professionals. Following its acquisition by CCBank in 2024, the subsidiary produced over $263 million in loans in 2025, primarily serving the Utah market according to Home Mortgage Disclosure Act data. The company has assured stakeholders that the rebranding will not cause operational disruptions, as the existing ownership, leadership, licenses, and charters will remain unchanged. The rollout of new logos and branding across physical and digital locations is expected to continue through the remainder of the year.

The rebranding follows a broader trend in the residential mortgage sector where lenders are updating their identities to reflect expansion or parent company alignment. For instance, Foote Capital Mortgage recently rebranded as Finofi Mortgage to signal its transition from a local broker to a multi-state lender licensed in nine states. Other notable shifts include PHH Mortgage adopting the Onity Group name and FBC Mortgage becoming Acrisure Mortgage. These moves, along with simplifications by firms like Planet Home Lending and Fairway Home Mortgage, highlight an industry-wide push for marketing continuity and brand clarity in a shifting economic landscape.