Netcore Unveils Agentic Marketing Vision Following Seven Years of AI Development

Netcore Cloud has formally launched its Agentic Marketing category, signaling a shift from manual automation workflows to autonomous decision-making systems. Announced at the Agentic Marketing 2025 summit in Mumbai, the strategy focuses on multi-agent AI systems that independently plan, execute, and optimize marketing outcomes. This transition aims to address structural inefficiencies in digital marketing, where an estimated 70% of budgets are currently spent on reacquiring lost customers through static, human-led processes.

Netcore’s move into agentic marketing is the culmination of a roadmap that began in 2018 with the launch of Raman AI’s Send Time Optimisation. Unlike traditional segmentation, this system used behavioral data to achieve significant performance gains, such as a 39% lift in email open rates for brands like FBB and 36% for Southeast Asian travel platforms. The company further expanded its ecosystem in 2023 by acquiring a majority stake in Unbxd, a California-based AI product discovery leader. According to CEO Kalpit Jain, this acquisition allowed Netcore to bridge the gap between initial customer discovery and long-term retention within a unified global commerce platform.

The technical foundation of this new era relies on a multi-agent system orchestrated through Co-Marketer, a central intelligence layer designed to align AI execution with specific business goals. This architecture moves beyond simple automation by allowing specialized AI agents to collaborate across the marketing lifecycle, effectively shifting the role of marketing teams from campaign operators to outcome owners. Early deployments of the agentic platform have already yielded measurable results, including a 15% increase in conversion rates, a 20% reduction in customer churn, and a 12% improvement in Return on Ad Spend (ROAS).

By positioning itself as a leader in agentic marketing, Netcore seeks to solve the reacquisition trap where brands overspend to regain customers lost to inefficient, manual logic. The platform is currently utilized by over 6,500 brands, including major global names such as Walmart, Unilever, and Crocs. As the industry moves toward systems that prioritize outcomes over workflows, Netcore’s seven-year head start in predictive modeling and autonomous optimization provides a framework for real-time, personalized omnichannel experiences that do not require constant human intervention.