Wayfair built its business online. Now it’s betting on massive stores.

Wayfair is pivoting its business strategy by investing in large-scale physical retail locations, moving away from its traditional online-only model. This shift is intended to capture a broader segment of the home improvement market by offering tactile shopping experiences for furniture and decor. The transition highlights the ongoing importance of brick-and-mortar stores in the furniture and home goods industry as digital-native brands seek new growth avenues.