Fitness & Wellness Industry Is Overwhelmingly Optimistic About Performance, Mindbody's 2025 State of the Industry Report Finds

Mindbody has released its 2025 State of the Industry Report, revealing a high level of optimism among fitness and wellness operators regarding future performance and growth. Based on a global survey of more than 1,400 industry decision-makers, the report highlights how businesses are leveraging technology and innovation to adapt to shifting consumer demands. This data is critical for the sector as it underscores the transition toward AI-driven expansion and holistic health experiences as primary drivers for retention and revenue.

The 2025 State of the Industry Report from Mindbody provides a comprehensive look at the current landscape of the fitness, wellness, and beauty sectors by surveying over 1,400 global decision-makers. These insights were benchmarked against a separate survey of 1,000 businesses from various other industries to provide a comparative view of market health. Fritz Lanman, CEO of Mindbody’s parent brand Playlist, noted that the findings depict an industry that is not merely recovering but thriving through a combination of innovation and consumer trust.

A central theme of the report is the rapid integration of artificial intelligence (AI) and its role in fueling business expansion. According to the findings, operators are increasingly looking toward AI to streamline operations and enhance personalization, which is seen as a key factor in strengthening customer retention. The report also indicates that new revenue streams are fundamentally reshaping traditional business models, allowing studios and gyms to diversify their offerings beyond standard memberships.

Beyond technology, the report emphasizes a shift toward holistic experiences as consumer expectations continue to evolve. Operators are focusing on strategies that prioritize more connected and healthier lives for their clients, moving toward integrative health models. Mindbody, which currently supports more than 2.8 million active users through its booking and discovery app, suggests that these trends are essential for businesses ranging from local studios to global franchises to remain competitive in a resilient and fast-moving market.