Director of Data & Analytics Peter Laflin announces departure from UK grocery retailer Morrisons

Peter Laflin has announced his departure from UK grocery giant Morrisons after serving as the Director of Data & Analytics for nearly seven years. During his tenure, Laflin oversaw significant digital transformations, including the launch of the MoreViu platform and the integration of real-time data across the organization. His exit marks a notable leadership change for the retailer as it continues to navigate an increasingly AI-driven and data-centric competitive landscape.

Peter Laflin has confirmed he is stepping down from his role at Morrisons, concluding a six-and-a-half-year tenure with the British supermarket chain. As Director of Data & Analytics, Laflin was instrumental in steering the company's data strategy through a period of rapid technological acceleration. While he has not yet disclosed his next professional destination, he indicated plans to share further details in the autumn following a summer break focused on family and personal projects.

Reflecting on his time at Morrisons, Laflin highlighted several major milestones that advanced the retailer's analytical capabilities. These include the launch of MoreViu, a retail media and data platform, and the successful implementation of real-time data access for both store colleagues and customers. Furthermore, Laflin is credited with laying the foundational infrastructure necessary for the future deployment of artificial intelligence across the business, positioning the grocery chain to better leverage emerging technologies.

Beyond technical implementations, Laflin emphasized his role in leading and developing a diverse team of data, AI, and technology professionals. He noted the challenge of navigating a landscape where technologies and corporate cultures have evolved at an ever accelerating pace. During his upcoming hiatus, Laflin intends to focus on neurodivergent leadership and volunteer work with local charities, reflecting a broader commitment to inclusive management practices within the data and analytics industry.