Hisense Unveils AI-Powered Growth Strategy to Shape the Next Era of Intelligent Living

Hisense Group has announced a comprehensive AI-driven growth strategy during its 2026 Global Partner Conference in New York. The initiative focuses on five strategic pillars, including expanding the AI value chain and evolving consumer devices into proactive smart home companions. This shift signals a major pivot for the consumer electronics giant as it integrates artificial intelligence across its entire product ecosystem to enhance long-term customer value and global brand positioning.

During the Hisense Global Partner Conference 2026, CEO Fisher Yu detailed a vision to rebuild the company's entire business architecture around artificial intelligence. The strategy is built on five core pillars: expanding the AI footprint across the value chain, transforming devices into scenario-aware companions, maintaining aggressive sports marketing, prioritizing a service-first user experience, and deepening glocalization. This roadmap includes advancements in semiconductors, smart energy, laser technology, and automotive electronics, moving beyond traditional consumer hardware to create an integrated AI ecosystem.

The strategy emphasizes a shift from reactive smart devices to proactive smart home companions that perceive surroundings and anticipate user needs. For example, Hisense TVs powered by the V AI OS are designed to deliver personalized content recommendations based on user intent. Additionally, the ConnectLife platform integrates appliances across cooking, laundry, air management, and energy optimization. These innovations aim to unify the home environment into a smarter, more intuitive system, reflecting Hisense's leadership in the 100-inch and over TV segment and its role as a pioneer in RGB MiniLED technology.

Global partnerships remain central to Hisense’s expansion, particularly through its role as an official sponsor of the FIFA World Cup 2026. Romy Gai, Chief Business Officer of FIFA, highlighted the company's contribution to cutting-edge LED technology and VAR operations. Retail partners like Harvey Norman Australia have also expressed support for Hisense's premiumization strategy and long-term investment in innovation. By combining these high-profile sports marketing efforts with localized value creation, Hisense aims to solidify its position in the more than 180 countries where it currently operates.