Ulta Beauty and NielsenIQ partner on Gen Alpha beauty insights study

Global Cosmetics News· June 25, 2026

Ulta Beauty and NielsenIQ have announced a partnership to conduct a study focused on gaining insights into the beauty habits of Generation Alpha. This collaboration seeks to identify the specific preferences and emerging trends among the youngest demographic of consumers currently impacting the retail landscape. For the beauty and cosmetics sector, these insights are vital for developing products and marketing strategies that resonate with the next generation of shoppers.

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