MPlus Cosmetics unveils ‘Essence Nude’ a new collection of hybrid color cosmetics

Italian contract manufacturer MPlus Cosmetics has introduced "Essence Nude," a new collection of 21 vegan formulations designed to meet the rising demand for hybrid makeup and skincare. Debuted at the MakeUp in Paris 2026 exhibition, the range emphasizes high-naturality ingredients and lightweight, skin-enhancing performance over heavy coverage. This launch signals a strategic shift for the manufacturer toward "less is more" beauty solutions that prioritize comfort and long-term skin health for global beauty brands.

Italian color cosmetics contract manufacturer MPlus Cosmetics showcased its latest innovation platform, Essence Nude, during the MakeUp in Paris 2026 event held at the Carrousel du Louvre. The collection features 21 vegan formulations that blur the lines between skincare and color cosmetics, utilizing high percentages of natural-origin ingredients to achieve a "less is more" aesthetic. This strategic move addresses a growing market shift toward hybrid textures that offer both aesthetic enhancement and treatment benefits, moving away from traditional heavy coverage toward breathable, skin-like finishes.

The collection is anchored by five hero products that demonstrate the company’s formulation capabilities, including the Light Fusion Foundcealer, which contains 95.7% natural-origin ingredients and combines foundation and concealer functions. Other key items include the Blossom Veil liquid blush (97% natural), the Strength Veil Serum for lashes and brows (98.5% natural), and the Volume Veil Mascara (93.9% natural), which incorporates plant-derived fibers and shea butter. Rounding out the highlights is the Bare Shine Lipstick, a 94% natural-origin formula designed to provide radiant color alongside conditioning benefits through a blend of gloss-enhancing esters and waxes.

Beyond the hero items, the Essence Nude portfolio includes a comprehensive range of complexion products such as highlighters, blushes, and fixing sprays, as well as bronzing and self-tanning solutions. According to Michela De Frenza, Marketing & Innovation Manager at MPlus Cosmetics, the collection was developed to simplify beauty routines and return to essential formulations. By integrating advanced technologies with sensorial textures, MPlus Cosmetics aims to provide beauty brands with high-performance products that adapt naturally to the skin while meeting modern consumer expectations for sustainability and ingredient transparency.