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adidas Launches BB.01 3D-Printed Basketball Shoe With Limited Release

The Source Magazine· July 8, 2026

adidas Basketball has introduced the BB.01, the first performance basketball shoe developed through its Project: R.A.P. (Radical Athlete Perception) innovation platform. Utilizing additive manufacturing, the shoe features a 3D-printed lattice structure designed to provide a customized performance feel and wrap the foot during movement. This launch marks a significant step in the brand's efforts to integrate advanced manufacturing into high-performance athletic footwear for the basketball sector.

adidas has officially unveiled the BB.01, a performance basketball shoe built using additive manufacturing techniques. Developed under the Project: R.A.P. (Radical Athlete Perception) innovation platform, the shoe's primary feature is a 3D-printed lattice designed to wrap the foot and deliver a customized performance feel. The model is set to make its on-court debut during the NBA Summer League, where adidas athlete Mikel Brown Jr. will wear the shoe in his first game.

The release of the BB.01 is highly exclusive, with only 169 pairs available worldwide at a retail price of $250. The distribution strategy includes 50 pairs at the adidas Las Vegas flagship store on July 10, 89 pairs via the adidas CONFIRMED app on July 14, and 30 pairs allocated for Greater China. To support the launch, adidas is hosting an in-store activation in Las Vegas to showcase the development and creative process behind the 3D-printed design, allowing fans an inside look at the technology.

Project: R.A.P. represents adidas's broader vision for the future of basketball innovation, focusing on creating athlete-specific performance footwear through advanced manufacturing. The BB.01 serves as the initial milestone for this platform, demonstrating how 3D printing can be leveraged to meet specific athlete needs and movement patterns. By utilizing additive manufacturing, the brand aims to push the boundaries of traditional footwear construction and performance customization in the competitive sports market.

Read the full story at The Source Magazine

Summary generated by RabbitReport AI from public reporting. The full article and original reporting belong to The Source Magazine.

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