As overtourism grows, Purdue Hospitality and Tourism Management researchers offer a path forward through Travel with Care

Researchers from Purdue University's Hospitality and Tourism Management department are addressing the escalating issue of overtourism through a new initiative called Travel with Care. This approach aims to provide a sustainable path forward for the industry as popular destinations face increasing pressure from high visitor volumes. The initiative highlights the growing role of academic research in shaping responsible travel practices and mitigating the negative impacts of tourism on local communities and environments.