DPG Media buys Viaplay Netherlands in €142m streaming deal

Broadband TV News· July 2, 2026

DPG Media has announced the acquisition of Viaplay’s operations in the Netherlands for a total deal value of €142 million. This strategic acquisition allows the Belgian media conglomerate to significantly expand its presence in the Dutch streaming market by taking over a platform known for its premium sports rights. The transaction comes as Viaplay continues its efforts to stabilize its financial position by divesting international assets to focus on its core Nordic business.

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