Will AI Eat SaaS for Lunch?

INSEAD Knowledge· June 20, 2026

The provided source poses a critical question regarding the potential disruption of the Software-as-a-Service (SaaS) business model by artificial intelligence. As AI capabilities evolve, industry experts are evaluating whether traditional software subscriptions will be replaced by AI-driven solutions or integrated into existing platforms. This inquiry is significant for the sector as it addresses the long-term viability of current revenue models and market structures.

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