AmorePacific Holdings Partners with Hire Corporation to Develop Integrated Skin Care Medical Device Solutions

매일경제· July 27, 2026

AmorePacific Holdings has signed an investment contract with Hire Corporation, a specialist in skin care medical devices, to co-develop integrated aesthetic solutions. This partnership aims to bridge the gap between medical device technology and post-procedure skin care management, targeting the global beauty and medical markets. For the medical device sector, this move signifies a strategic convergence of traditional skin science with advanced aesthetic hardware to enhance patient outcomes and clinical distribution.

AmorePacific Holdings announced on the 27th that it has signed an investment contract with Hire Corporation to strengthen its presence in the beauty and medical fields. Hire Corporation, established in 2021, is a specialized skin care medical device firm that leverages a network of medical staff for research, development, and global business operations. The company currently operates in several key Asian markets, including Korea, Japan, Indonesia, and Vietnam, primarily through its flagship aesthetic medical device, "HILO WAVE."

The collaboration will integrate Hire Corporation’s expertise in developing aesthetic medical devices and its network of global key opinion leaders (KOLs) with AmorePacific’s established skin science research and skin care technology. The two companies have agreed to cooperate across the entire product lifecycle, from initial planning and R&D to distribution and marketing. This joint effort is expected to yield a diverse range of products, including skin boosters, specialized cosmetics, and new medical devices designed for clinical environments.

Beyond the development of primary medical devices, the partnership focuses on the commercialization of aftercare products intended for use following medical procedures. The agreement also includes joint research into raw materials and materials, as well as cooperation in distributing these solutions directly to hospitals and clinics. Kim In-yong, CEO of Hire Corporation, noted that the alliance combines medical aesthetic expertise with skin science, while AmorePacific Holdings CEO Lee Sang-mok emphasized the goal of providing new customer experiences in the global medical market through this technological synergy.

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