From aisle to algorithm: The beauty categories, channels, and concepts shaping 2030 growth

McKinsey & Company· June 19, 2026

McKinsey & Company has released a report detailing the projected evolution of the beauty industry through 2030, focusing on the shift from physical retail to digital algorithms. The analysis explores emerging categories and channels that are expected to drive significant growth within the global market. For the luxury goods sector, these insights are critical as high-end brands must navigate changing consumer behaviors and technological advancements to maintain their premium positioning.

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