Aleve® Launches its Project DIY Campaign with HGTV Stars Dave & Jenny Marrs to Highlight Hardworking Hobbyists and Long-Lasting Pain Relief

Business Wire· June 20, 2026

Aleve has partnered with HGTV personalities Dave and Jenny Marrs to launch the 'Project DIY' campaign, focusing on the physical challenges faced by home improvement enthusiasts. The initiative highlights the importance of long-lasting pain relief for hobbyists engaged in demanding renovation and repair tasks. This collaboration reflects a strategic effort to connect health and wellness brands with the active DIY consumer segment.

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