ClassPass Unveils Its First Industry Impact Report Measuring Its Effect on the Fitness and Wellness Economy

ClassPass has released its inaugural Industry Impact Report, utilizing proprietary data and surveys to quantify its role in the global fitness and wellness marketplace. The report highlights how the platform addresses the challenge of perishable inventory by converting excess studio capacity into incremental revenue for partners. These findings are significant for the sector as they demonstrate a shift toward data-driven inventory management and the platform's ability to attract new demographics to boutique fitness and wellness services.

The 2026 Industry Impact Report reveals that fitness and wellness businesses currently face significant operational inefficiencies, with the average studio operating at only 37% of its total capacity. To combat the high fixed costs and the loss of revenue from unfilled class spots, ClassPass leverages its platform to merchandise this excess inventory to a broader audience. According to the report, 94% of users who book through the app are entirely new to the specific studios they visit, suggesting the platform serves as a primary discovery tool for the industry.

Financial data within the report indicates that ClassPass is driving spending that would not otherwise occur in the wellness economy. Approximately 73% of surveyed users stated they would not have spent money on their booked experiences without the specific pricing and access provided by the ClassPass model. Fritz Lanman, CEO of ClassPass's parent brand Playlist, emphasized that the platform's goal is to help partners build more resilient businesses by capturing high-intent consumers and filling the massive untapped growth opportunity represented by the 63% of unused inventory across the sector.

Beyond traditional fitness, the report underscores ClassPass's expansion into a comprehensive wellness ecosystem across 31 countries. The network now includes tens of thousands of gyms, salons, and spas offering services ranging from strength training and Pilates to acupuncture and manicures. By integrating these diverse lifestyle offerings and providing them as employer-sponsored wellness benefits, ClassPass aims to create sustainable revenue streams for partners while redefining how consumers access health and wellness services globally.