The State of Fashion 2026: When the rules change

McKinsey & Company· June 19, 2026

McKinsey & Company has released its latest industry outlook, titled The State of Fashion 2026: When the rules change. The report serves as a strategic guide for the Fashion & Apparel sector, signaling a period of significant transition and the emergence of new operational standards. This annual publication is a critical resource for industry leaders navigating the evolving global marketplace and shifting consumer expectations.

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