Bratz and Rodarte Launch Limited-Edition Collector Dolls and Apparel Collaboration

MGA Entertainment’s Bratz brand has partnered with luxury fashion house Rodarte to release a limited-edition collection of collector dolls and apparel. The collaboration features iconic Bratz characters Cloe and Sasha reimagined through Rodarte’s signature ethereal and romantic aesthetic. This partnership marks a significant move for the fashion doll brand as it celebrates its 25th anniversary by deepening its ties with high-fashion designers and the luxury market.

The collaboration introduces exclusive Bratz x Rodarte Limited-Edition Collector Dolls alongside a dedicated apparel line, merging the toy brand's bold identity with the Mulleavy sisters' artistic vision. Jasmin Larian Hekmat, President and Creative Director of Bratz, emphasized that the partnership celebrates fashion as both wearable and collectible art, aiming to empower fans through self-expression. The dolls feature the characters Cloe and Sasha, styled with the whimsical details and imaginative craftsmanship characteristic of Rodarte’s runway designs.

Beyond the collectible dolls, the collaboration includes a limited-edition apparel collection available through Rodarte’s digital storefront. This assortment features Rodarte baby tees, graphic T-shirts, and a crewneck sweatshirt, all inspired by the same storytelling and romantic aesthetics found in the doll designs. By translating high-fashion concepts into accessible streetwear-adjacent pieces, the collection seeks to bridge the gap between luxury fashion enthusiasts and the Bratz fan base.

This launch is a key component of Bratz’s ongoing 25th-anniversary celebrations, reinforcing the brand's influence in the broader cultural landscape of fashion and art. The collector dolls are scheduled to launch exclusively on Bratz.com on July 6, followed by a retail release at Selfridges in August. Meanwhile, the apparel line will debut on shoprodarte.com on the same July date, marking a strategic expansion for MGA Entertainment as it continues to leverage designer partnerships to maintain the brand's status as a global style icon.