ReUp Education Named Overall EdTech Solution of the Year in 2026 EdTech Breakthrough Awards

ReUp Education has been recognized as the Overall EdTech Solution of the Year in the eighth annual EdTech Breakthrough Awards, highlighting its significant impact on the adult learner re-enrollment market. The company utilizes a combination of advanced data analytics and personalized coaching to help students who have stopped out of higher education return to complete their degrees. This recognition underscores the growing importance of technology-driven retention and re-engagement strategies as institutions face shifting demographic and economic challenges.

ReUp Education, founded in 2015, received the top honor from EdTech Breakthrough, a market intelligence organization that evaluates global educational technology innovators across more than 20 countries. The award recognizes ReUp’s specialized model, which targets the millions of adult learners who have earned college credit but never completed a credential. By integrating predictive analytics with human-centered design, the company provides a scalable solution for institutions looking to improve enrollment and persistence among non-traditional student populations.

Since 2023, ReUp has facilitated the re-enrollment of more than 60,000 adult learners, with 12,000 of those individuals successfully completing their degrees to date. The company’s platform and live coaching services are currently accessible to over 2.5 million college stopouts through partnerships with more than 180 institutions and systems across 34 states. These collaborations have resulted in significant financial outcomes for higher education partners, generating more than $350 million in additional revenue by recapturing lost tuition and improving student lifecycle stability.

CEO Terah Crews emphasized that the company’s success stems from its ability to translate data-driven engagement into measurable improvements in degree completion through behavioral science-informed coaching. Steve Johansson, managing director of EdTech Breakthrough, noted that ReUp is redefining enrollment management as a holistic, outcomes-focused discipline that empowers learners while addressing workforce priorities. The platform’s end-to-end support model is designed to be resilient against economic changes, offering a sustainable strategy for states and communities to meet their educational and labor goals.