Rally House will lead retail, e-commerce operations for NBA's Charlotte Hornets

The Business Journals· July 3, 2026

Rally House has been appointed to manage the retail and e-commerce operations for the NBA’s Charlotte Hornets franchise. This partnership aims to streamline the team's merchandising efforts across both physical and digital storefronts to better serve its fan base. For the e-commerce and retail industry, the deal underscores the value of specialized retail management firms in optimizing the commercial performance of professional sports brands.

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