Pizza Express Appoints Retail Industry Veteran Peter Trew as Director of Data & Analytics

Pizza Express has named Peter Trew as its new Director of Data & Analytics, bringing in a leader with extensive experience across the retail and medical sectors. The appointment highlights the restaurant chain's commitment to leveraging data-driven insights to enhance its operational strategy and customer engagement. This move comes as the broader food and beverage industry increasingly adopts unified technology platforms to streamline data collection and improve decision-making processes.

Pizza Express has officially appointed Peter Trew to the role of Director of Data & Analytics, a move that signals a strategic focus on data leadership within the casual dining sector. Trew joins the company following a nearly ten-year tenure at the Medical Defence Union (MDU), where he most recently served as the Head of Data Services. His transition back into the retail and hospitality space is backed by a robust background in business intelligence, having previously held senior roles at major global brands including Burberry, Gap Inc., and Asos.

Trew’s professional history includes serving as the Senior BI Manager at Burberry and the Head of BI & Reporting for Europe at Gap Inc., as well as a stint as BI Manager at Asos. Upon his appointment, Trew expressed his enthusiasm for the new role via LinkedIn, noting that he is looking forward to the challenges ahead and collaborating with his new colleagues at Pizza Express. This hire reflects a growing trend of established restaurant brands recruiting seasoned data professionals from the broader retail market to modernize their analytics capabilities.

In related industry developments, Pizza Factory has selected PAR Technology’s suite of solutions to modernize its restaurant technology stack across 110 locations. This implementation includes PAR’s Intelligence and Punchh modules, which are designed to provide unified data insights and loyalty management. Savneet Singh, CEO of PAR Technology, emphasized that when front and back-of-house systems are integrated, brands gain the clarity needed to act on real-time insights, drive same-store sales, and protect margins.

The adoption of such unified platforms by brands like Pizza Factory underscores the critical role of integrated data in the modern hospitality landscape. According to Pizza Factory CEO Lisa Roscoe, the transition to a unified platform across PoS, loyalty, and operations provides the necessary insights for teams to make smarter daily decisions. These technological shifts, alongside high-profile leadership appointments like Trew’s at Pizza Express, demonstrate the Data & Analytics sector's expanding influence on operational efficiency and guest experience within the restaurant industry.