Reign Maker Group Expands Creator Economy Holdings with Majority Investment in Hyphen HQ

Reign Maker Group (RMG) has acquired a majority stake in Hyphen HQ, a talent management firm pioneering a shared-ownership model for digital talent and their representatives. The deal supports the launch of HyphenShare, a profit-sharing and options program designed to give creators and managers a financial stake in the agency's growth. This investment reflects a broader shift in the creator economy toward equity-based alignment as creators transition from individual influencers into full-scale media enterprises.

Reign Maker Group, a creator economy holding company co-founded by Jonathan Chanti and Brad Morris, has secured a majority stake in Hyphen HQ to accelerate a new standard for talent representation. The partnership centers on the launch of HyphenShare, a first-of-its-kind program that provides creators and talent managers with profit-sharing opportunities and equity options. This model is designed to move beyond traditional management fees, allowing the people who generate value to participate in the long-term financial upside of the agency they are helping to build. RMG will provide Hyphen with strategic guidance, infrastructure, and shared resources to support its expansion throughout 2026.

Founded by industry veterans Victoria Bachan and Alicia Rose, Hyphen was established to address the evolving needs of creators who now operate as comprehensive media businesses with their own IP and distribution channels. Bachan, who serves as CEO, argues that the current generation of creators deserves more than a standard agency relationship, advocating for a model that replaces old industry structures with genuine ownership. COO Alicia Rose highlighted that the shared-ownership approach also addresses the industry's issue with talent and employee poaching, suggesting that financial alignment fosters a culture of collaboration rather than competition.

The investment strengthens Reign Maker Group's diverse portfolio, which spans talent management, marketing, brand partnerships, and technology ventures. Jonathan Chanti, CEO of RMG, stated that the investment was driven by the demand for greater transparency and alignment between creators and the businesses they work with. Hyphen currently represents a wide array of multi-hyphenate talent across categories including beauty, fashion, lifestyle, sports, finance, and wellness. As the company expands its roster, it aims to redefine the agency-talent relationship by rooting it in shared success and a commitment to the entrepreneurs driving the modern entertainment industry.