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Bringing Fans Closer to the Game: Hisense Enhances FIFA World Cup 2026™ Viewing Through Display Innovation

PR Newswire· July 13, 2026

Hisense, an official sponsor of the FIFA World Cup 2026, has announced new display innovations aimed at enhancing the sports viewing experience for global consumers. The company is leveraging its proprietary RGB MiniLED technology and a new partnership with Dolby to deliver higher picture quality and smoother motion on ultra-large screens. These advancements underscore the consumer electronics industry's focus on high-performance hardware to capture the massive audience expected for the upcoming global tournament.

Hisense, an official sponsor of the FIFA World Cup 2026, is introducing premium TV innovations designed to improve the realism and immersion of sports broadcasting. Central to this effort is the company's proprietary RGB MiniLED technology, which functions by independently controlling red, green, and blue light sources. This approach is intended to deliver superior brightness and richer color expression, allowing for more precise picture quality on ultra-large screens during fast-paced match sequences such as counterattacks and match-winning goals.

The company has also announced it will be the first global TV brand to implement Dolby Vision 2 across its premium product lineup. This new standard features Dolby’s next-generation Image Engine, Content Intelligence, and Authentic Motion, which work together to dynamically optimize the display based on the specific content and the viewer's environment. These features are designed to empower creators to deliver more lifelike storytelling while ensuring that the TV automatically adjusts for the best possible picture without user intervention.

These technological advancements support Hisense's standing as a leader in the large-screen market; according to Omdia, the brand ranks first globally in the 100-inch and over TV segment for the period spanning 2023 to the first quarter of 2026. With operations in more than 160 countries, Hisense is leveraging its 2026 FIFA World Cup sponsorship to connect with a global audience and showcase its intelligent IT solutions and multimedia products. The integration of advanced display tech like RGB MiniLED and Dolby Vision 2 represents a strategic push to define the next generation of home entertainment for major sporting events.

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